Change is inevitable...get with it...

If you're familiar with the story, "Who Moved My Cheese?" by Dr. Spencer Johnson, you already know that when change happens, you either adapt or perish. If your cheese supply dries up, you have to go looking for new cheese.

The gist of the story is; change happens and the cheese keeps moving. And like the little mice in the story, you must change and adapt, if you want to keep ahead of the pack.

I could relate this story to the Law and the changes in the law, but I won't, instead I'll relate it to something else you ought to be doing to position yourself within the legal industry....your website presence.

Web 2.0 properties like social news and bookmarking sites are spidered quickly and often. So are blogs and any sites containing RSS feeds.

To those who say "social media marketing" is a fad or a buzzword, it's time to stop the denial and get over it. Sometimes things change and they're never the same again.

According to Dr. Spencer Johnston, "If you do not change, you can become extinct. Get out of your comfort zone and adapt to change sooner. Take control, rather than let things happen to you."

According to Forrester Research, "Stop the denial. Get over it, get on with it, figure it out. Or end up in the dustbin of history, along with sheet music publishers, cassette manufacturers, BETAMAX and now VHS"

So it's time to change and adapt your SEO strategies to include blogs, social media and bookmarking, or end up extinct.

Are you ready to change?